After four years of learning to code, I crossed over to the (dark)creative side and studied design at the prestigious Glasgow School of Art, mentored by some of the world’s leading design thinkers.
My journey shaped has shaped my practice which grounded in strong design fundamentals, technical fluency, and good old fashioned creativity from before everything was just a screen.
I have over nine years of experience, most of which has been in consulting roles. I have designed and delivered work across South Asia, the Middle East, the United Kingdom, and North America.
I have led projects with some of the world’s largest organizations across banking, insurance, government services, academia, healthcare, and retail.
4 pillars I keep above everything to create meaningful products and services.
Deeply understanding people is the starting point ensures that solutions feel intuitive, relevant, and genuinely human.
Combining research insights, emerging technologies, and creative thinking to uncover opportunities that may not be immediately visible
A shared process builds alignment, surfaces diverse perspectives, and leads to solutions that teams are confident in bringing to life.
By combining human insight with measurable evidence, design becomes both thoughtful and accountable.